The National Football League has announced that Caesars Entertainment will become the first official casino sponsor of the NFL. The multi-year partnership will begin during the upcoming playoffs with Caesars offering "unique experiences for NFL fans by using its casino properties, celebrity chefs, premier music artists, and a wide range of entertainment elements."
"We couldn't be more excited to work with one of the world's largest gaming and entertainment companies," said Renie Anderson, Senior Vice President, NFL Partnerships, Sponsorship, and Consumer Products. "Combining the NFL with Caesars' expertise in world-class entertainment will provide our fans unique experiences both here in the United States and abroad."
The NFL said that the partnership only involves Caesars' casino properties and does not include sponsorships involving sports betting.
The new deal comes as the Oakland Raiders prepare to move from Oakland to Las Vegas in 2020. The NFL also announced that the 2020 draft will be held in the city as well.
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